• Malhotra Naresh 2011 Basic Marketing Research 4th Edition

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How to install honeyd on kali. Introduction to marketing research. 2. Defining the marketing research problem and developing a research approach. 3. Research design. 4.

Secondary data collection and analysis. 5. Internal secondary data and analytics. 6. Qualitative research: its nature and approaches. 7. Qualitative research: focus group discussions.

8. Qualitative research: in-depth interviewing and projective techniques. 9.

Malhotra Naresh 2011 Basic Marketing Research 4th Edition

Qualitative research: data analysis. 10.

Survey and quantitative observation techniques. 11.

Causal research design: experimentation. 12. Measurement and scaling: fundamentals, comparative and non-comparative scaling. 13. Questionnaire design. 14.

Sampling: design and procedures. 15. Sampling: final and initial sample size determination.

16. Survey fieldwork. 17. Social Media research. 18. Mobile research. 19.

Data integrity. 20.

Frequency distribution, cross-tabulation and hypothesis testing. 21. Analysis of variance and covariance. 22. Correlation and regression. 23.

Discriminant and logit analysis. 24. Factor analysis. 25. Cluster analysis.

26. Multidimensional scaling and conjoint analysis. 27. Structural equation modelling and path analysis. 28. Communicating Research Findings. 29.

Business-to-business (b2b) marketing research. 20.

Research ethics. Glossary. IndexFeatures & benefits. Dr Naresh K Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.Dr Daniel Nunan is Lecturer in Marketing at Birkbeck, University of London, having previously been a member of faculty at Henley Business School, University of Reading. Prior to his academic career Dan held senior marketing roles in the financial services and technology sectors.Dr David Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.

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